BRAINY

'Brainy' was created as a mascot for the University of Graz's Digital Psychology Lab (DigiLab).

The Brainy mascot brings together the two aspects crucial to the DigiLab: Neuroscience and Game-Based Learning.

The character has elements of a gamepad on its body, with a directional pad on the left and action buttons on the right. Its pixel art aesthetic is a reference to old school digital games, strengthening the character's connection to video games. Brainy's head has an exposed brain, pointing to the laboratory's focus on Neuroscience and Psychology.